{"id":63206,"date":"2025-09-12T11:59:44","date_gmt":"2025-09-12T08:59:44","guid":{"rendered":"https:\/\/simucube.com\/?p=63206"},"modified":"2026-03-16T08:02:16","modified_gmt":"2026-03-16T06:02:16","slug":"career-story-maria-teresa-lahti-key-account-manager","status":"publish","type":"post","link":"https:\/\/simucube.com\/news\/career-story-maria-teresa-lahti-key-account-manager\/","title":{"rendered":"Career story: Maria-Teresa Lahti"},"content":{"rendered":"<h2><span data-contrast=\"auto\">\u201cWhen you do what you love, work often doesn\u2019t feel like work&#8221;\u2014Maria-Teresa Lahti works with her passion and found her place in the sim racing industry<\/span><span data-ccp-props=\"{&quot;134245418&quot;:true,&quot;134245529&quot;:true,&quot;335559738&quot;:160,&quot;335559739&quot;:80}\">\u00a0<\/span><\/h2>\n<p><span data-contrast=\"auto\">Maria-Teresa Lahti, Simucube\u2019s Key Account Manager, has always been passionate about motorsports. She has competed in various racing categories for over 10 years, from rally sprint to rally and folk race. After graduating with a double degree in International Business from SEAMK and Business Administration from \u0160koda Auto University, she knew she wanted to work in the automotive industry. She then started her master&#8217;s in International Business at the University of Vaasa while keeping an eye out for opportunities.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><strong>Simucube felt like home\u00a0<\/strong><\/h3>\n<p><span data-contrast=\"auto\">Since there are no car manufacturers in Finland, she had to do a deep search of her options. She had been using her own racing simulator to practice for races, but at this time in 2021, she had never heard of Simucube before. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><em>\u201cI came across by chance a company called Granite Devices (Simucube), and they were looking for an Account Manager. The company was small, with only 18 people. During the recruitment process, I got so motivated by the company that I said I would even come for free,\u201d<\/em> Teresa chuckles. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><em>\u201cI knew the role and company were just my thing. I gave everything to get in. And now I\u2019m here.\u201d\u00a0<\/em><\/p>\n<p><span data-contrast=\"auto\">She has now been working at Simucube for four years, and she\u2019s now a Key Account Manager. She recalls her first impression of the company being shaped by the warm and friendly people and a cozy, home-like atmosphere. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Maria-Teresa has seen Simucube grow significantly\u2014from being a small company of 18 people, to an around 60-person workplace. Yet she still believes the company has stayed loyal to its original spirit.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><em>&#8220;Despite the growth, we have managed to maintain the same spirit that existed already in the early days of Granite Devices.&#8221;\u00a0<\/em><\/p>\n<h3><strong>Building strong B2B partnerships as Key Account Manager<\/strong><\/h3>\n<p><span data-contrast=\"auto\">In her role as a Key Account Manager, Maria-Teresa connects with B2B customers through emails, phone calls, video meetings, and on-site visits. Overall, her primary responsibility is to build and maintain strong relationships with B2B partners.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><em>\u201cI believe B2B sales are fundamentally driven by personal connections. While it&#8217;s important that customers appreciate our brand and values, it&#8217;s equally essential that they feel we are approachable and easy to engage with.\u201d\u00a0<\/em><\/p>\n<p><span data-contrast=\"auto\">Maria-Teresa feels proud to represent Simucube products, since she knows how well they are made. She feels confident selling them due to the quality manufacturing, design, and more extended warranties than required by law.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><em>\u201cAs a salesperson, I can fully stand behind the product we sell.\u201d\u00a0<\/em><\/p>\n<p><span data-contrast=\"auto\">She has noticed that few women work in sales within the sim racing industry. At Simucube, the roles are assigned based on skills and fit for the job.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><em>\u201cWhat sets us apart in the sim racing industry is that we have many highly skilled women, top professionals in their work.&#8221;<\/em><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><strong>Simucube as a safe and inspiring workplace\u00a0<\/strong><\/h3>\n<p><span data-contrast=\"auto\">Maria-Teresa describes the work culture inside Simucube as inspiring, and she\u2019s amazed by the talents of her colleagues, both inside and outside of work. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><em>\u201cPeople here inspire me in many ways,\u201d<\/em> Teresa says.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">She also feels that Simucube is a safe space to put yourself outside your comfort zone and try new things. The atmosphere in the company is encouraging. Maria-Teresa has always disliked giving presentations but at Simucube she felt supported enough to face her fear and even surprised herself with this.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Simucube is completely owned by its employees, and Maria-Teresa is one of the minority shareholders of the company. She feels involved in the entire company&#8217;s operations and therefore gets a strong sense of belonging.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><em>\u201cBeing a partner for Simucube gives me commitment to the company and gives also meaning to my work.\u201d<\/em><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h3><strong>Passion for sim racing industry\u00a0<\/strong><\/h3>\n<p><span data-contrast=\"auto\">Maria-Teresa has always loved motorsports, and today, sim racing has become a source of motivation and inspiration in her daily work.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><em>&#8220;People in the sim racing industry are highly motivated and passionate. Our B2B and B2C customers are inspired by the products, and they inspire me, and their enthusiasm fuels my own. There\u2019s a strong sense of community and shared spirit across the industry.&#8221;\u00a0<\/em><\/p>\n<p><span data-contrast=\"auto\">After four years in the field, she is confident that this is where she\u2019s meant to be. The motivation she sees in the whole sim racing community is what keeps her going.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\"><em>&#8220;When you do what you love, work often doesn\u2019t feel like work.&#8221;\u202f<\/em>\u202f<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h2>Meet our crew<\/h2>\n<p><a href=\"https:\/\/simucube.com\/news\/career-story-lassi-hamalainen\/\">Senior Software Developer Lassi H\u00e4m\u00e4l\u00e4inen<\/a><\/p>\n<p><a href=\"https:\/\/simucube.com\/news\/career-story-vesa-saastamoinen\/\">Head of R&amp;D Vesa Saastamoinen<\/a><\/p>\n<p><a href=\"https:\/\/simucube.com\/news\/career-story-susanna-lisma\/\">People Lead Susanna Lisma<\/a><\/p>\n<p><a href=\"https:\/\/simucube.com\/news\/career-story-antti-salonen\/\">Sales Manager Antti Salonen<\/a><\/p>\n<p><a href=\"https:\/\/simucube.com\/news\/career-story-ville-strandman\/\">Supply Chain Manager Ville Strandman<\/a><\/p>\n<p><a href=\"https:\/\/simucube.com\/news\/career-story-freddie-curtis\/\">Visual Brand Manager Freddie Curtis<\/a><\/p>\n<p><a href=\"https:\/\/simucube.com\/news\/career-story-thomas-richter\/\">Program Manager\u00a0Thomas Richter<\/a><\/p>\n<p><a href=\"https:\/\/simucube.com\/news\/career-story-tuula-stenberg\/\">Director of Supply Chain Management Tuula Stenberg<\/a><\/p>\n<p><a href=\"https:\/\/simucube.com\/news\/career-story-markus-nuuja-project-engineer\/\">Project Engineer Markus Nuuja<\/a><\/p>\n<p><a href=\"https:\/\/simucube.com\/news\/career-story-aki-korhonen\/\">Senior Hardware Engineer Aki Korhonen<\/a><\/p>\n<h2>Ready for your dream job?<\/h2>\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-233925582053\" style=\"max-width: 100%;max-height: 100%;width: 375px;height: 45px\" data-hubspot-wrapper-cta-id=\"233925582053\"><a href=\"https:\/\/cta-eu1.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLKffa49TwD3zDlEgMtnDATG4kef9jqO9x0gmeznfjh7QBZw%2BLCaaD4yDxqDTr%2BKi%2FuqXRHeUlgRyDhFLmGEHqzFrM%2Fi7%2FHpw%2B1h8nOi8Vhap50%3D&amp;webInteractiveContentId=233925582053&amp;portalId=26595485\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" style=\"height: 100%;width: 100%;object-fit: fill\" src=\"https:\/\/hubspot-no-cache-eu1-prod.s3.amazonaws.com\/cta\/default\/26595485\/interactive-233925582053.png\" alt=\"Read more about careers at Simucube\" \/><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWhen you do what you love, work often doesn\u2019t feel like work&#8221;\u2014Maria-Teresa Lahti works with her passion and found her place in the sim racing industry\u00a0 Maria-Teresa Lahti, Simucube\u2019s Key Account Manager, has always been passionate about motorsports. She has competed in various racing categories for over 10 years, from rally sprint to rally and&#8230;<\/p>\n","protected":false},"author":5191,"featured_media":63209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-63206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Career story: Maria-Teresa Lahti | Blog | Simucube<\/title>\n<meta name=\"description\" content=\"Maria-Teresa Lahti is Simucube\u2019s Key Account Manager, where she has combined her passion with her profession.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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